Setup Your System

The Done-for-You Marketing Foundation for Your Handyman Business

If you want steady leads, you need more than random marketing. You need a foundation that makes homeowners find you, trust you, and book you.

Handyman Foundation builds the core marketing pieces for solo handymen—so you can stay focused on the work while your marketing starts working.

Setup Your System

Who This Is For

This is for you if you’re a:

  • solo handyman (maybe with a helper)
  • pro who wants consistent leads (not just referrals)
  • business owner ready to stop guessing and build it right

What a “Marketing Foundation” Actually Means

A real marketing foundation is the set of essentials that make your business easy to choose:

  • A website that converts
  • Local visibility (Local SEO) so you show up when homeowners search
  • Advertising (optional) to generate leads faster once the foundation is in place

That’s what we build.

In our own handyman business, Google Ads traffic converted 24–34% from visitor to lead, depending on the season. Some service pages converted 56% from visitor to booked jobs. (Results vary by market, offer, and season.)

What’s Included in the Marketing Foundation Setup

We build the foundation in a practical order so each piece supports the next.

1) Website Foundation (Built to Convert)

  • Clear messaging and structure
  • High-intent service pages (based on what homeowners search)
  • Trust builders (reviews, photos, proof, guarantees, process)
  • Simple conversion paths (tap-to-call, quote form, booking prompts)
  • Basic tracking setup

Website Services →

2) Local SEO Foundation (Get Found Locally)

  • Google Business Profile setup/cleanup and optimization
  • Service area + service signals
  • On-page local SEO updates
  • Consistency/citations where it matters
  • Reviews system guidance

Local SEO Services →

3) Advertising Add-On (For Faster Leads)

  • Only if it makes sense for your market and services:
  • Google Ads and/or Local Services Ads setup
  • Targeting around profitable services + service areas
  • Conversion tracking + ongoing optimization
  • Ads pointed to pages built to convert

Advertising Services →

The Simple Plan

  1. Foundation Review — We look at your market, services, and current setup
  2. Build — We create the website + local foundation (and ads if you want faster leads)
  3. Launch & Improve — We publish, track, and optimize so lead flow becomes consistent

What You Get At the End

When the foundation is done, you have:

  • a website built to produce leads
  • a local presence that helps homeowners find you
  • a clear path for steady lead flow (with or without ads)

No trendy tactics. Just fundamentals that work.

FAQs

Do I need all three pieces?
Not always. Most handymen should start with the website + local SEO. Advertising is a great add-on when you want leads faster.

How do we choose what services to focus on?
We’ll pick services that match your skills, profitability, and local demand—then build pages and marketing around them.

Do you guarantee results?
No one can guarantee exact results. What we do guarantee is a foundation-first approach: clear messaging, conversion-focused pages, correct local setup, and tracking so you know what’s working.