About Handyman Foundation

You shouldn’t have to become a full-time marketer to run a successful handyman business.

The Handyman Foundation helps solo handymen build a solid handyman marketing foundation, enabling homeowners to find, trust, and book them.

The Problem We Solve

Most handymen rely on referrals. And referrals can be great—until they slow down. That’s when the stress hits:

  • unpredictable weeks
  • last-minute jobs
  • pressure to lower prices just to stay busy

A solid marketing foundation fixes that.

How This Started

I’m not an agency. I’m a handyman who had to figure out marketing because my business needed to support me.

I learned that the basics win:

  • clear services people actually search for
  • a website built to convert
  • local visibility that brings in calls
  • advertising that sends traffic to the right pages

In my own handyman business, Google Ads traffic converted 24–34% from visitor to lead, depending on the season. And some service pages converted 56% from visitor to booked jobs. (Results vary by market, offer, and season.)

That’s when I realized: if I could build this foundation for myself, I could help other solo handymen do it too.

What We Believe

You shouldn’t need trendy tactics to get steady leads.

Your website should be built to convert, not just “look nice.”

Marketing should be simple, repeatable, and built for real life.

How We Help

Choose the service you need (or we can build the full foundation):

  • Website Services
  • Local SEO
  • Advertising