About The Handyman Foundation

You shouldn’t have to become a full-time marketer to run a successful handyman business.

I help solo handymen build a solid handyman marketing foundation, enabling homeowners to find, trust, and book them.

How This Started

After a job layoff and no results from other job applications, I didn’t know what to do. I met up with an old friend, and he suggested I start a handyman business. He quit his fancy advertising job in San Francisco and was earning more as a handyman.

This completely blew my mind, so I gave it a shot. After my first job, I fell in love with this work. It wasn’t easy, but now I have something that can support my family and allow my wife to be a stay-at-home mom.

I’m not an agency. I’m a handyman who had to figure out marketing because my business needed to support my family.

I learned that the basics win:

  • clear services people actually search for
  • a website built to convert
  • local visibility that brings in calls
  • advertising that sends traffic to the right pages

After I had the website set up, ads that actually brought in work, and local visibility through Google and other search engines, I found that I had other problems… like how do I take care of all this work?

That’s when I realized: if I could build this foundation for myself, I could help other solo handymen do it too.

Here are a few critical things to keep in mind:

  1. You don’t need trendy tactics to get steady leads.
  2. Your website should be built to convert, not just “look nice.”
  3. Marketing should be simple, repeatable, and built for real life.