Handyman Advertising Services

The Problem With Most Handyman Ads

When marketing your handyman business, most ads fail for one simple reason: they send homeowners to the wrong place.

If your ad clicks go to:

• a generic homepage,
• a confusing service list,
• or a page with no trust…

You pay for traffic that doesn’t turn into jobs.

We fix that by making sure ads point to high-intent service pages with clear trust and a clear next step.

In our own handyman business, Google Ads traffic converted 24–34% from visitor to lead, depending on the season. Some service pages converted 56% from visitor to booked jobs. (Results vary by market, offer, and season.)

What We Help You Advertise

Advertising works best when the offer is specific.

We typically build campaigns around:

• High-intent services (the work you want more of)
• Your best service areas
• “Problem-based” searches (people who need help now)

If you’re not sure what to advertise first, we’ll help you choose services that are profitable and in demand in your market.

What’s Included in Our Advertising Service

We keep it simple and performance-focused:

• Campaign setup (Google Ads and/or Local Services Ads, depending on fit)
• Targeting by service area and high-intent searches
• Ad copy that attracts the right customers
• Landing/service page alignment (so clicks convert)
• Conversion tracking (calls, forms, key actions)
• Ongoing optimization to improve lead quality and cost over time

Our Simple 3-Step Advertising Plan

1. Foundation check — We confirm your website/service pages are ready to convert
2. Launch — We build campaigns around the services you want more of
3. Optimize — We improve performance so you get better leads, not just more clicks

If your foundation isn’t ready, we’ll tell you—because ads amplify whatever is already there.

Who This Is For

Advertising is a great fit if you:

• want leads faster than SEO alone can provide
• have clear services you want to sell more of
• want tracking so you know what’s working

If you don’t have a solid website yet, start here.

If you want to build long-term visibility too, pair this with.

What Happens If You Run Ads Without a Foundation

Without the right pages and tracking, you’ll likely see:

• wasted spend
• low-quality inquiries
• no clear idea what’s working

With the right foundation, ads can become a steady lead engine.

FAQs

Do you run Google Local Services Ads (LSAs) too?
We can help depending on your area and category eligibility. If LSAs aren’t a fit, Google Ads can still work well.

How much should I spend?
It depends on your market and your goals. We’ll recommend a starting range based on competition and the services you want to promote. We’ve seen monthly budgets of $500 book out a handyman for the week or two, but this doesn’t always work.

How soon will I get leads?
Ads can produce leads quickly, but results vary. The biggest lever is sending traffic to the right service pages with strong trust elements.

Do you guarantee results?
No one can guarantee exact results. We have tested tens of thousands of dollars in ads in our own business and do what we see works. What we do guarantee is a foundation-first approach: clear targeting, clean tracking, and continuous optimization.